A 30W transmitter was the standard power level for GSM systems for 20+ years, and with CDMA and WCDMA systems there was a lengthy period of time where 40-50W was normal. Nowadays, however, the focus has shifted from coverage to capacity.....which means that operators are NOT looking to blast as much power as possible from a tall tower. Instead they are looking to transmit a measured amount of power, to place small cells and macro cells as closely as possible and re-use spectrum effectively.
This shift is apparent in the new Mobile Experts forecast which has come out in Excel form....see http://mobile-experts.net/product_info.php?products_id=33

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